A value proposition IS your members’ rationale for choosing your association.
A value proposition IS NOT a list of member benefits, or the association’s determination of what is valuable to a member.
A value proposition clarifies what members value.
Unlike Benefit Statements or a Brand Promise, a Value Proposition answers three questions:
1. What does the target audience most need and why now? Do you know your members’ problems and concerns? What is the urgency to solve them?
2. What does your association do well today to answer that need?
3. How will your claim create a better future for the member?
This information was sourced from http://www.nsightmarketing.com/offerings/value-propositions/value-propositions-for-member-associations/
The contents of this article are sourced from third parties. Pfirestorm does not own, or claim ownerships to this information. There is no warranty of any kind, expressed or implied, regarding the information or any aspect of this article. We shall not be responsible for and disclaim liability for any loss, damage (whether direct or consequential) or expense of any nature whatsoever, which may be suffered as a result of, or attributable to, the use or reliance upon the information provided in this newsletter
| company: | pfireStorm |
| address: | 21 Alexander Drive Winston Park, Gillits |
| tel: | +27 87 474 2200 |
| fax: | +27 31 764 4090 |
| website: | https://www.pfire.co.za |
Pfirestorm is an affordable internet based service that organisations are able to offer their clients that will result in the cementing of existing relationships and/or the establishment of new relationships between the clients and the organisation.
This service is CLIENT-CENTRED and simultaneously provides the organisation with a platform that addresses fundamental business matters such as strategy and wealth creation, operations and practice management, compliance issues, day to day matters, vast Marketing opportunities, leveraging IT in a unique way, staff incentives and measurements and impact directly and indirectly on your income flows from day one.
The purpose for this service is to enable organisations and clients to be able to reach out to one another in an environment that is transparent, promotes shared responsibility and facilitates relationships providing mutual benefit for the client and the organisation.
It is no longer a matter of who you know! It is who knows YOU!
It is time!
VALUE PROPOSITION TO OUR CLIENTS
Pfirestorm’s unique collaborative technology will enable our clients to deliver a branded and unified sustainable experience to their customers at all levels of their organisation, through programmed alignment of internal procedures and processes with their Customer Value Proposition.
Our clients will experience the power of a programmed behavioral system designed to sustain, facilitate and deliver to their clients, a distinctive Customer Value Proposition resulting in increased new and retained customers that can be measured in terms of higher production outcomes, reduced operating costs, focused employee and customer activities, customer services that exceed expectations, business continuity, and ultimately good corporate governance aligned to a dynamic regulatory environment.